Product designer who's is always curious about how stuff works and why it's important.

A full-stack designer based in Warwickshire, creating high-impact digital experiences with only the essentials. From mobile apps to enterprise SAAS solutions, I combine psychology and design to craft seamless digital products.

Background

With over a decade of experience within the product, software and design space, including education, charity, health and leisure, start-ups, fintech and e-commerce.

Philosophy

Ego should be set aside in the design process. Embrace rapid iteration as a path to swift success. Constructive criticism is invaluable and should be welcomed. Ethical design prioritises universality and accessibility. Designers are creators of tools that serve diverse needs. It is essential to engage users where they are, guiding and facilitating their experience.

Approach

Begin by clearly defining the problem. Foster creativity through exploration and experimentation. There is often more than one viable solution. Empathy is the cornerstone of creating designs that truly resonate with users. Always recognising that we as designers are not the user, and their perspective should drive the design process.

Skills

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